Brown Thomas opens Activewear, a new fashion destination

Brown Thomas has launched Activewear, a dedicated space showcasing a host of new and exclusive brands and the latest collections from the most innovative performance wear labels renowned for fusing style and function

The new space welcomes the highly anticipated and exclusive launch of the second collection from Reebok x Victoria Beckham along with new brands LNDR, Varley and the latest new collections from Adidas x Stella McCartney, The Upside, PE Nation and Champion.  Located on Level 2 of the Dublin store, Activewear @ Brown Thomas welcomes the ultimate fashionable approach to fitness with a selection of easy-to-wear, versatile and chic exercising essentials. Whether it’s for spinning, yoga, running or ballet barre, Activewear offers customers contemporary and fashion-forward athletic wear perfect for both on the go and in the gym.

Cropped hoodie €250; oversized bomber €450; seamless leggings €120 all Reebok x VB @ Brown Thomas

Reebok x VB exclusive

Global fitness and lifestyle brand Reebok launched its second collection from its partnership with Victoria Beckham arriving exclusively in Brown Thomas tomorrow. The new collaboration is an evolution of the debut collection’s range of elevated sportswear, taking inspiration from the designer’s daily high-energy routine and her journey as a trained dancer. The new collection includes a range of women’s apparel featuring enhanced performance benefits and refined tailoring – a result of Reebok and Victoria’s shared mission to marry performance and style. The city of London and its youth culture remain key influences in the Reebok x Victoria Beckham collection which includes bomber jackets, seamless leggings, tank tops, tees, cropped sweatshirts, hoodies and joggers. Urban-technical fabrics in a fashion-forward colour palette of neon and earth tones are mixed with a shade of navy.

What other brands can we expect?

The space also welcomes the exclusive arrival of LNDR. Known for their tees, leggings, cotton track pants and zipped hoodies. Leggings are crafted with breathable jersey material and compression panelling for the most flattering fit. While tees are made with moisture-wicking fabric to keep cool.

Sports bra €140; leggings €140 both P.E Nation @ Brown Thomas

New to Brown Thomas, performance-first lifestyle brand Varley creates technically advanced stylish apparel with a modern edge. Varley fuses a blend of London’s cosmopolitan elegance with Los Angeles’s active lifestyle. It creates performance driven, timeless, wearable pieces to return to again and again. Activewear welcomes their snug fitting leggings and sports bras in sophisticated snakeskin and animal prints.

Activewear welcomes the latest Adidas by Stella McCartney collection. Which sees the designer continuing to lend her sophisticated touch to performance essentials. The collection includes chic and feminine workout gear including lightweight jackets, cropped tops and legwear.

P.E Nation’s collection unites the lines between street and sportswear. The brand’s recognisable aesthetic focuses on retro inspired designs and signature colour blocking.  Champion is the activewear brand rooted in authentic design. The home of the hoodie and origin of the sweatshirt, Champion has always had innovation at its core. Activewear showcases their signature items.

 Activewear is available on Level 2, Brown Thomas Dublin and BrownThomas.com.

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