Described as the Jamie Oliver of nutrition, Joe Wicks – aka The Body Coach – is the UK’s first Instagram superstar, the author of the 2nd best selling cook book and bestselling diet book of all time and a TV phenomenon with over 1 million viewers tuning into his debut Channel 4 show.
Hailing from Epsom, Surrey, Joe has always been interested in fitness & nutrition. His first job was in a local sports shop, followed by a stint as a lifeguard before heading to St Mary’s University in Twickenham to study Sports Science.
With grounding in physiology and anatomy from his studies, Joe set up as a personal trainer and his interest in nutrition grew. Irritated that clients often trained hard but neglected nutritional advice, Joe wanted to show what could be achieved by eating correctly. He set up The Body Coach business and developed his trademark 90 day Shift, Shape & Sustain plan and has already transformed the bodies of more than 100,000 clients. The likes of Amanda Holden, Ella Eyre, Jessie J, Olly Murs, Ellie Goulding, Sheridan Smith and England footballer John Terry are all fans!
Most recently, Joe has been named as the only non-fiction author to ever hold the top 3 positions in the book charts at the same time, with his debut Lean in 15 at the top spot.
Joe gets great results – not by shouting or starvation, but instead by being full of smiles and encouragement.