Are you a shopper with a conscience? Or are you a shopper with a rising interest in sustainable brands? No matter your level of commitment, if you’re investing in yourself have you ever considered how you’re investing in your world? Sustainable fashion is nothing new but with so many brands to choose from here’s our favourites.
The hardships of factory life for garment workers is well documented. But did you know that the fashion industry is reported to be the second most polluting, after the oil industry? Which means that not indulging in fast fashion may no longer be enough to make a difference.
So what can I do?
Be aware! Instead of spending in ignorance, look towards ethical and sustainable brands who have managed to combine function with fashion. Brands who produce top quality active wear while still making a difference to the world.
The recent increased interest in sustainable clothing means that options are becoming easier to find. Never mind that they’re also becoming more visually appealing. Long gone are the days of hemp-only options. These days great looking, sustainable and functional active wear options are available online and in popular retailers
Improving the impact of your shopping decisions can be as easy as choosing differently when next treating yourself.
Some to try
Famous worldwide for its excellent outdoor and active wear, Patagonia is also known for its employee experience. The brand founder is a rock climbing legend who, allegedly, lets his staff off work whenever the surf is up. While the brand itself is committed to environmental change. It’s also Irish-based with an outlet on Dublin’s Exchequer Street.
A popular brand for yoga mats, apparel and other accessories, Manduka is available in yoga studios nationwide as well as online. Manduka believe that the practice and the planet are intertwined, and so to honor one, we honor both. There are tonnes of information on how its products are sourced and made on its website.
Prana specialises in organic cotton yoga and gym wear, all of which is made from sustainable materials. According to its site the brand tries to “ensure the impact we make on the world is mostly confined to our aesthetic. By using materials and partnering with companies and factories that adhere to strict guidelines for safety and efficacy, we’re able to make the beautiful and functional products we love, in a way that we can all feel good about.”
This funky active wear line is created from recycled plastic bottles. It’s available online with shipping options to Ireland. Great for yoga gear, running apparel and even a night out.
This active wear line is made for yoga and Pilates enthusiasts who favour clothes made without the use of harsh chemicals. In addition to this, Dharma Bums use recycled paper for all stationary, packaging and promotional material.
A UK-based bamboo clothing brand which offers an alternative to cotton. BAM views bamboo as a highly sustainable and increasingly popular alternative to cotton, not only because of its amazing properties which are kind to you.
These brands are a great start and you can find more ethical and sustainable options on the Australian founded mobile app Good On You. It’s a fantastic resource to learn about the impact on the planet different brands make.
Want to know more?
If you’re interested in learning more about the impact of the fashion industry on the planet and its people get involved with this year’s Fashion Revolution Week events. Participants will be talking ethical and sustainable fashion and asking brands #whomademyclothes.
Kaitlin Pettersen is 2018’s Fashion Revolution Week coordinator in Ireland. Originally from California you can find her podcasting and posting for her Ethical Goods and Zero Waste brand Ethical Chain, teaching yoga, working in tech and trying her best to live a thoughtful life.