During the 2020 lockdown Joe cemented his role of the UK’s Fitness Expert by delivering daily fitness lessons to millions of schoolchildren, receiving 100 million views in total. In the process, he raised £550,000 for the NHS, broke a Guinness World Record when one of his classes was watched live by 955,000 people and became a national treasure. He was awarded an MBE at Windsor Castle for his work during the pandemic. 

With the second best-selling cookbook of all time under his belt, over three million books sold, and two Channel 4 series, Joe Wicks, ‘The Body Coach’, has taken over the world of fitness and nutrition.

Joe’s debut book, Lean in 15, was released in 2015 and went straight to the top of the charts, selling one million copies in the first year. It holds the record for the biggest first-week sales of a debut cookbook. Joe now has eleven Sunday Times bestsellers, and his books have been translated into 18 languages.